by Janella Sasis 𝑻𝒐 𝒃𝒆𝒄𝒐𝒎𝒆 𝒂𝒘𝒂𝒓𝒆 𝒐𝒇 𝒕𝒉𝒆 𝒊𝒏𝒆𝒇𝒇𝒂𝒃𝒍𝒆 𝒊𝒔 𝒕𝒐 𝒑𝒂𝒓𝒕 𝒄𝒐𝒎𝒑𝒂𝒏𝒚 𝒘𝒊𝒕𝒉 𝒘𝒐𝒓𝒅𝒔. - Abraham Joshua Heschel During the pandemic, a lot of exhibition companies took the stage to showcase brands on one platform. With this tight competition, this start-up encountered problems on how to become unique in the market. Fortunately, what they promise is something new — an ineffable experience of shopping. With their fresh ideas, the XCBT company created 𝓢𝓱𝓸𝓯𝓯𝓪𝓫𝓵𝓮 — a wixsite which serves as a home for products and services founded by BAC 3-2 Integrated Marketing Communications class. A wide array of goods are featured on their platform, ranging from candles to social media pages. After exploring their wixsite, they guarantee that the visitors would be left speechless on how easy it is to navigate their platform while discovering a lot of brands with just a click. Aside from a wixsite, they also have a social media page. Looking at the Facebook page of 𝓢𝓱𝓸𝓯𝓯𝓪𝓫𝓵𝓮, they have weekly Facebook live event to showcase chosen brands per week. Their segment entitled, Shopfrise, is a go-to morning event for their avid audience and customers. Through animated hosts, as well as the promotional videos of brands, audiences got to know brands beyond their logos. Aside from this, they also have interactive activities to spice up every one’s Tuesday mornings. Beyond their platforms, TiangGate had an opportunity to know the people behind 𝓢𝓱𝓸𝓯𝓯𝓪𝓫𝓵𝓮 more. During the 4th Twitter Space session of #tianggateasks, two of their members joined the sharing session. The most striking statement in that space is that it is very difficult to be a start-up that sells nothing but information. Knowing that they are an exhibition company, they provide necessary information to fully showcase the products and services of brands. Aside from that, they could not offer anything lasting compared to sales start-ups who provide products that make them remarkable to customers. Despite the struggle, the XCBT company was persistent in using their creativity to produce better results on engagement, and in providing that ineffable feeling that they promised right from the start. Getting intrigued with 𝓢𝓱𝓸𝓯𝓯𝓪𝓫𝓵𝓮? Head on to our STORES tab and find their stall to direct yourself to their social media page and wixsite. There, you’ll have a taste of that ineffable feeling of shopping. 📢How was this blog? Comment your thoughts below. Let’s interact!

by Janella Sasis Their hot take this May and June 2022? 𝑫𝒆𝒔𝒑𝒊𝒕𝒆 𝒕𝒉𝒆 𝒂𝒏𝒏𝒐𝒖𝒏𝒄𝒆𝒎𝒆𝒏𝒕 𝒐𝒇 𝑹𝒂𝒊𝒏𝒚 𝑺𝒆𝒂𝒔𝒐𝒏 𝒃𝒚 𝑷𝑨𝑮-𝑨𝑺𝑨, 𝒕𝒉𝒆 𝒑𝒖𝒓𝒔𝒖𝒊𝒕 𝒐𝒇 𝒂𝒏 𝒖𝒏𝒇𝒐𝒓𝒈𝒆𝒕𝒕𝒂𝒃𝒍𝒆 𝒔𝒖𝒎𝒎𝒆𝒓 𝒔𝒉𝒐𝒖𝒍𝒅 𝒑𝒆𝒓𝒔𝒊𝒔𝒕. Just in time for a loosed health protocols and lower alert level in the Philippines, a lot of people are eager to welcome the summer season by getting out of their houses after almost two (2) years of lock down. The prolonged isolation made them miss the beach or even simply dressing up. In times when people are adapting to a change towards normalcy, a hub that will help them find brands to spice up their summer adventure or staycation is really needed. In order to fill the gap regarding the best ways an individual could make the most of this year’s summer, 𝓗𝓸𝓽 𝓣𝓪𝓴𝓮𝓼: 𝓨𝓸𝓾𝓻 𝓞𝓷𝓮 𝓒𝓵𝓲𝓬𝓴 𝓢𝓾𝓶𝓶𝓮𝓻 𝓗𝓾𝓫 called dibs on providing a solution. As a promotional agency, they created a platform where they featured brands that cover summer essentials, lifestyle, fashion, food, and destinations for the perfect summer vacation. In just one place, you can find brands ranging from clothing, cafe, hair dyes, and summer destinations. Upon scrolling through their social media page, the vibes of summer can really be felt while consuming their bright publication materials and witty captions. Indeed, summer is yellow and yellow means summer. Their initiative to feature brands who deserve the spotlight as they could help individuals to beat the summer heat is definitely timely, because it is needed the most during these hot months. Beyond their platform, 𝓗𝓸𝓽 𝓣𝓪𝓴𝓮𝓼 was an agency that has a humble beginning which was decorated with a lot of struggles. Through the 4th #tianggateasks twitter space session of TiangGate last May 27, we got to know the pioneers behind the bright and hopeful image of their Facebook page. One striking statement from their members was that it was ironic for a start-up like them to promote brands with a bigger number of followers and established social media presence. Knowing that they were still new to the promotion scene, introducing their platform as a credible summer essentials directory is a challenge. Despite this reality, 𝓗𝓸𝓽 𝓣𝓪𝓴𝓮𝓼 persisted to offer the summer needs we all deserve to discover. As Olaf from Frozen said, “𝑰 𝒅𝒐𝒏'𝒕 𝒌𝒏𝒐𝒘 𝒘𝒉𝒚, 𝒃𝒖𝒕 𝑰'𝒗𝒆 𝒂𝒍𝒘𝒂𝒚𝒔 𝒍𝒐𝒗𝒆𝒅 𝒕𝒉𝒆 𝒊𝒅𝒆𝒂 𝒐𝒇 𝒔𝒖𝒎𝒎𝒆𝒓 𝒂𝒏𝒅 𝒔𝒖𝒏, 𝒂𝒏𝒅 𝒂𝒍𝒍 𝒕𝒉𝒊𝒏𝒈𝒔 𝒉𝒐𝒕.” Probably, most of us could relate to Olaf. Thus, head on to the social media page of 𝓗𝓸𝓽 𝓣𝓪𝓴𝓮𝓼 to discover the perfect summer you deserve. Visit the STORES tab and look for the stall of 𝓗𝓸𝓽 𝓣𝓪𝓴𝓮𝓼 (Hint: Bright). Once done, browse their social media page and join their vouchers giveaway! Don’t miss the chance! What can you say about this blog? Comment down below!

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